Why You Need to Build a Personal Brand for Yourself as a Student
personal brand - career success image

You do have the dream of having a successful professional career.

Having taking some steps in making this a dream come-true. You are succeeding academically or atleast you are putting in your best.

And this is great. But you do not really need to be too concerned on this.

Being academically outstanding is great but is not a requirement for having a successful professional career in this present world.

This present and technological world is not in need of students with good grades but is in need of people ready to put in the energy to impact their society at large.

Having good grades will surely land you a good job but not a career.

A career is something you love, breathe in and out and something you keep doing for the rest of your life.

You would always have to resign or retire from your job one day or the other. But your career is till the very end. This is why you need to choose your career wisely.

That said, in this post I will be sharing with you the reasons why you need to build a personal brand for yourself while still schooling.

I have once written a blog on why you need to start a business while you are in college.

Before we get started, let get this straight.

Building a business is not the same as building a professional or personal brand.

A business does not actually mean your identity or personal brand. Neither does it mean what you stand for.

But a personal brand is your belief, your identity and can eventually be your business. Business in the sense that - what keeps you busy for the rest of your life.

Let take this as an example.

You can start a business to start selling gadgets. This is your business, your business brand.

And other hand, you can be a human right activist and also sell books on it, launch programs on it. This is your personal brand. This is who you are.

Did you get this?

So let get into details into why you need to build a personal brand while you are in school.

  • You Have Nothing to Lose

You heard that right. Either you build a personal brand for yourself or not, you have nothing to lose and everything to gain.

Building a professional career while still in school only beautifies you more and prides you in a higher heirarchy in school.

Imagine being known widely as a human right activist while still in school? How would you feel when you are in school?

The way you are being treated will change because people know you are unique.

  • To Raise your Voice

We all do have a voice that we want the world to hear. Either it is something we want to stop or something we want to cultivate or a thinking you want to pass on to the world.

That is the voice we all nurture inside of us but many of end up killing the voice. And this is because we dont give room for expression.

Building a successful portfolio makes it easier to raise your voice and leave the world better than the way we met it.

Our duty is to leave the world better than the way we met it. Do you think this is what you want? Then give building a personal brand a shot.

  • It is the Best Gift You Can Give Yourself

While others are out there looking for jobs, you are being paid to change the world. Whenever I am at work, I envy successful writers that are getting paid sharing their ideas and their thoughts through their words.

I envy artists that are getting paid expressing theirselves. And the worst part of it was that I knew I could be better  off than them.

So if you ask me, what the best gift you can give yourself? It is following passion and getting paid for doing what you love.

Making impacts doing what you love is better off than being put in an office getting paid. Well if being in an office getting paid is your passion, then I am out of it.

  • To Land a Better Job

If getting a job in a big company has always been your dream, then having a personal brand can help you get the job on merit.

Your achievements will make your dream company call you in without you submitting application depending on your level of influence.

That said, including your achievements in your resume will make it very attractive to your dream company.


I have given you reasons why you should pursue building a personal brand while you are still in school. But I cannot force this on you despite the reasons I have listed (I wish I could because it would be the beginning of change in your life).

So therefore, you have the choice to make whether or not you are going to be exploring this new form of humanity.

In my next post, I willl be sharing how to build a personal brand.

Before you go, drop a comment below and can also shoot me a mail ([email protected]) if you are interesed in having me coach you.

I do some free coaching on facebook, twitter, and linkedin.
So let get connected.

5 Reasons to Start a Business While in College

reasons to start a busines while in college - Students

Looking for reasons to start a business while in college? Many of the young entrepreneurs and successful billionaires started their business when they were in college. The likes are Bill Gate, Mark Zuckerberg and many more other entrepreneurs.

Starting a business while in college is one of the best idea with great potential for success because there is time to make mistakes and make corrections.

Your thoughts of starting a business while in college is a symbol of how intelligent you are, because research shows that most entrepreneurs are well above average.

The good news is there are more than enough valid reasons to start a business but your personal motive of starting a business is also of essence.

5 Reasons to Start a Business while in Colleg

  • Networking

The importance of networking to a business cannot be neglected as networking plays an important role in the development of a business.

Networking in business is a socioeconomic business activity by which business people and entrepreneurs meet to form business relations and to recognize, create or act upon business opportunities, share information and seek potential partners for ventures.

One of the advantages you get to enjoy while in college is networking. You get to meet new people with big goals, people with skills which will help you in the long run.

  •  Improves your Self-Esteem

Yes, self-esteem. Self-esteem is of great essence to your life generally. Your self-esteem helps you to build confidence in yourself and helps in your personal development.

Wondering what self-esteem is? Self-esteem reflects an individual’s overall subjective emotional evaluation of their own worth. It is the decision made by an individual as an attitude towards the self – Wikipedia. Self-esteem affects your carriage and your personal comportment. How?

When you build a successful business or create something new, you will have the courage ti point to it and say “I did this” that is the personal pride. You will have confidence in yourself and people will find it hard to doubt your ability.

  • You are open to school resources

When in college, you are entitled to some things and free resources which you could utilise for the success of your business while in college. When you are out of college, those resources might cost you some dollars or might not even be at your disposal.These resources includes the college library, entrepreneurship classes and many other resources entitled to you as a college student.

Among these resources is also financial opportunities which would be discussed in the next paragraph.

 Read also: 11 Small Business Ideas for 2019

  • Financial Opportunities

We have been talking about starting a business, what about funding the business? In any business or start-up the capital investment is of optimum importance. In order to bring your ideas to reality, you need capital investment.

As a college student, you might not have the money to invest in your business. Yes this I understand, that is why the list will be incomplete without adding the numerous financial opportunites entitled to college students within and outside the four walls of the college.

  • Opportunities to test your Ideas

In the real world, our ideas might not actually work out as planned because people have different feelings towards a particular thing. You might think you have the best business ideas and you are very confident it will be a hit; but to your surprise only few people are interested in that idea making that business a failure. Failure is not a bad thing, failure will teach you lessons success can never teach you.

How Does this Relate?

Starting a business while in college gives you an opportunity and a platform to fall and rise during the early days of starting a business.

There will be times when you will make mistakes, making mistakes while in college is cheaper than making mistakes when out of college.

This is why starting your business in school could help in testing your ideas among your friends and out of the four walls of the college.


There are many more reasons to start a business but the best reason to start a business while in college is your own personal motive for starting a business. But to me the most important reason to start a business is to build my personal esteem.


All our dreams can come true, if we have the courage to pursue them – Walt Disney

You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream. – April Williams

Whatever the bad situation right now, it will just pass by, don’t give up. – Unknown

Don’t worry about being successful but toward being significant and the success will naturally follow.

Thanks for reading to the very end.


Kindly share your opinions about this post in the comment section below and go ahead and tell me those reasons you think are worth starting a business while in college.


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